I have a large offline portfolio, so feel free to ask if there's anything specific you'd like to see.
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This is a tool I created at a previous company to track and report on GTM activities for product launches. The challenge I faced was the need to provide the Executive Team with clear, concise updates on launch progress without overwhelming them with details. To address this, I developed this visualization I called the “GTM Radar.”
The GTM Radar was a dashboard that mapped all the critical components of a successful launch. Each pie slice represented a functional area, while the concentric rings illustrated the different launch phases. For example:
Phase 1: Pre-launch activities
Phase 2: The actual launch
Phase 3: Post-launch activities
I color-coded each wedge (red, yellow, or green) to indicate whether teams were on schedule with their deliverables. This approach allowed executives to quickly identify problem areas and focus their attention where it was needed most. Each launch had its own radar, and it became a highly valued tool for cross-functional collaboration and executive oversight.
The GTM Radar was a dashboard that mapped all the critical components of a successful launch. Each pie slice represented a functional area, while the concentric rings illustrated the different launch phases. For example:
Phase 1: Pre-launch activities
Phase 2: The actual launch
Phase 3: Post-launch activities
I color-coded each wedge (red, yellow, or green) to indicate whether teams were on schedule with their deliverables. This approach allowed executives to quickly identify problem areas and focus their attention where it was needed most. Each launch had its own radar, and it became a highly valued tool for cross-functional collaboration and executive oversight.
This is a visualization of the "marketing machine" (marketing process) I helped create at a previous company.
It represents all the marketing activities we were engaged in at the time, and their relationship to each other.
This is Phase 1 of a corporate identity and brand guide I created at a previous company.
The Big Circus Adventure
An illustrated children's book suitable for all ages.
Available on Amazon. Click HERE to learn more.